Branding is almost as important as your product. You need to start with planning a strategy that includes:
- How your product needs to be perceived by the end user
- How your logo and tagline will be shown in your product
- How your product and your logo, as well as the delivery/services you offer will communicate the culture of your organization
Clients’ preferences are changing radically. Brands that were well positioned and presented profits one year, declared bankruptcy two years later (i.e. Blockbuster), therefore, you need to think what does your client need and how you’re delivering it.