Why is it important to have a good logo design?
How much should you spend in a logo? Can you find a cheaper designer? What is the real impact of the logo?
These are questions that you need to consider carefully. When you’re starting your own business, you will have several expenses, however, very few of them will have such long standing impact on your brand as the logo.
The cost of a non-professional logo comes in two installments. You will usually consider only the first one: the upfront payment you have to make when a non-professional designer offers you a cheaper logo. In the short term, you will save some money, but in the long term it will have an impact on your communication. Your logo will be used every single day in many places, from business card to invoices, from social media profiles to posters and it will remain in your audience memory for long. Or not.
The second installment will come when you want to have a more advanced application of your logo. When you need to create posters, a website or anything else.
There are three categories where your logo will be used, and the quality of your logo will matter equally in all of them. The importance of a good logo design is critical as it will have an impact in the perception of your brand, the acceptance from your clients, the relationship with them, and the reaction of your clients during the communication process, in matters relevant to your business, organization, event or product.
If you want to have a positive result when using internet tools, social networking, and online marketing is indispensable to have a good image and that begins with a good logo. For more information on this topic check What do you buy? When you pay for a logo and Image analysis.